K. P , E. M.; JEEVARATHINAM, D. M. MICHEAL PORTER’S GENERIC STRATEGIES ON THE COMPETITIVE ADVANTAGE OF MSMEs IN THE FOOD INDUSTRY: A CUSTOMER PERSPECTIVE. South Eastern European Journal of Public Health, [S. l.], p. 980–994, 2024. DOI: 10.70135/seejph.vi.2650. Disponível em: http://www.seejph.com/index.php/seejph/article/view/2650. Acesso em: 12 sep. 2025.