I. C., Somashekhar, Prasad H K, S. Mary Rexcy Asha, Marulasiddaiah B M, and Allah Bakash. “Effectiveness of Integrated Marketing and Financial Strategies in Healthcare”. South Eastern European Journal of Public Health (October 26, 2024): 807–812. Accessed September 28, 2025. http://www.seejph.com/index.php/seejph/article/view/1852.