Vikram Singh Sankhala. “Framework for Ethical Integration and Strategic Adoption of Artificial Intelligence in Marketing: Enhancing Personalization, Predictive Analytics, and Creative Processes”. South Eastern European Journal of Public Health (February 28, 2025): 5464–5496. Accessed March 5, 2026. http://www.seejph.com/index.php/seejph/article/view/5212.