Kavitha, M.A. and Dhamodharan, D.G. 2024. THE EFFECTIVENESS OF RELATIONSHIP MARKETING STRATEGIES IN RETAINING MILLENNIAL CONSUMERS WITH SPECIAL REFERENCE TO E-COMMERCE PLATFORMS. South Eastern European Journal of Public Health. (Dec. 2024), 838–845. DOI:https://doi.org/10.70135/seejph.vi.2798.