(1)
Dr. Sudarshan S. Savanoor, Dr. Shivaji K Bachchhavpatil, Ms. Sowmya G, Dr. Kiran Dnyaneshwar Gonte, Santosh Khamkar. Comparative Analysis of Integrated Marketing Communication Strategies in View Point of Sales Promotion and Advertising in the Specialty Division of Pharmaceutical Sector: A Modern Perspective. SEEJPH 2025, 4108-4120.