KAVITHA, M. A.; DHAMODHARAN, D. G. THE EFFECTIVENESS OF RELATIONSHIP MARKETING STRATEGIES IN RETAINING MILLENNIAL CONSUMERS WITH SPECIAL REFERENCE TO E-COMMERCE PLATFORMS. South Eastern European Journal of Public Health, [S. l.], p. 838–845, 2024. DOI: 10.70135/seejph.vi.2798. Disponível em: https://www.seejph.com/index.php/seejph/article/view/2798. Acesso em: 22 sep. 2025.