SYED SHAFIQ AYUB, MOKHTARRUDIN AHMAD, NORHIDAYAH MAD HALID, KAVITHA BALAKRISHNAN, RUS SUMARIYANTI SURIN, MOHD RUSHIDI MOHD AMIN, VIJAYALETCHUMY KRISHNAN, HAN KOK HENG. Artificial Intelligence and Customer Relationship Management: Enhancing Engagement and Loyalty. South Eastern European Journal of Public Health, [S. l.], p. 200–210, 2025. DOI: 10.70135/seejph.vi.3363. Disponível em: https://www.seejph.com/index.php/seejph/article/view/3363. Acesso em: 14 sep. 2025.