PRATISHTHA MATHUR, SWATI MISHRA, RAJAT AGRAWAL AND SAKSHI ARORA. IMPACT OF HUMOUR ADVERTISING ON CONSUMER BUYING BEHAVIOUR IN INDIA’S METRO POPULATION. South Eastern European Journal of Public Health, [S. l.], p. 3657–3664, 2025. DOI: 10.70135/seejph.vi.3526. Disponível em: https://www.seejph.com/index.php/seejph/article/view/3526. Acesso em: 3 nov. 2025.