DR.N. VENKATESAN,BALAJI P, VANDANA.M,DR M MOHAMED ILYAS, DR S NEELIMA,DR M MOHAMED ISHAQ. ETHICAL IMPLICATIONS OF AI IN E-COMMERCE: BALANCING INNOVATION WITH DATA PRIVACY AND FAIRNESS. South Eastern European Journal of Public Health, [S. l.], p. 1655–1666, 2025. DOI: 10.70135/seejph.vi.3984. Disponível em: https://www.seejph.com/index.php/seejph/article/view/3984. Acesso em: 31 oct. 2025.