KAPIL ARORA, M. LALITHA, POONAM, HEMALATHA YADAV J, DR. BISWO RANJAN MISHRA. MACHINE LEARNING FOR CUSTOMER RETENTION IN E-COMMERCE HEALTHCARE STARTUPS. South Eastern European Journal of Public Health, [S. l.], p. 4303–4309, 2025. DOI: 10.70135/seejph.vi.4212. Disponível em: https://www.seejph.com/index.php/seejph/article/view/4212. Acesso em: 3 mar. 2026.