MS. N.S. LAKSHMI PRAVEENA, DR. KOLACHINA SRINIVAS. A DEEP DIVE INTO OMNI-CHANNEL INFLUENCE: UNDERSTANDING ITS IMPACT ON SHOPPERS’ BUYING BEHAVIOR. South Eastern European Journal of Public Health, [S. l.], p. 4163–4176, 2025. DOI: 10.70135/seejph.vi.4775. Disponível em: https://www.seejph.com/index.php/seejph/article/view/4775. Acesso em: 17 sep. 2025.