VIKRAM SINGH SANKHALA. Framework for Ethical Integration and Strategic Adoption of Artificial Intelligence in Marketing: Enhancing Personalization, Predictive Analytics, and Creative Processes. South Eastern European Journal of Public Health, [S. l.], p. 5464–5496, 2025. DOI: 10.70135/seejph.vi.5212. Disponível em: https://www.seejph.com/index.php/seejph/article/view/5212. Acesso em: 17 sep. 2025.