Syed Shafiq Ayub, Mokhtarrudin Ahmad, Norhidayah Mad Halid, Kavitha Balakrishnan, Rus Sumariyanti Surin, Mohd Rushidi Mohd Amin, Vijayaletchumy Krishnan, Han Kok Heng. 2025. “Artificial Intelligence and Customer Relationship Management: Enhancing Engagement and Loyalty”. South Eastern European Journal of Public Health, January, 200-210. https://doi.org/10.70135/seejph.vi.3363.