Dr. Sudarshan S. Savanoor, Dr. Shivaji K Bachchhavpatil, Ms. Sowmya G, Dr. Kiran Dnyaneshwar Gonte, Santosh Khamkar. “Comparative Analysis of Integrated Marketing Communication Strategies in View Point of Sales Promotion and Advertising in the Specialty Division of Pharmaceutical Sector: A Modern Perspective”. South Eastern European Journal of Public Health, Mar. 2025, pp. 4108-20, doi:10.70135/seejph.vi.6045.