1.
Pratishtha Mathur, Swati Mishra, Rajat Agrawal and Sakshi Arora. IMPACT OF HUMOUR ADVERTISING ON CONSUMER BUYING BEHAVIOUR IN INDIA’S METRO POPULATION. SEEJPH [Internet]. 2025 Jan. 14 [cited 2026 Mar. 19];:3657-64. Available from: https://www.seejph.com/index.php/seejph/article/view/3526