"REVOLUTIONIZING HUMAN RESOURCE MANAGEMENT: A COMPREHENSIVE ANALYSIS OF AI TOOLS FOR RECRUITMENT, EMPLOYEE ENGAGEMENT, AND PERFORMANCE MANAGEMENT"

Authors

  • Dr. V.Srividhya, Dr. Shivashankari.V.R, Dr. Hemanth Kumar. S, Dr. Vanitha.B, Dr. Lakshmi.V

DOI:

https://doi.org/10.70135/seejph.vi.6189

Abstract

The integration of artificial intelligence (AI) in Human Resource Management (HRM) is transforming the methods by which firms attract, engage, and oversee talent. AI solutions have become essential in optimizing recruitment procedures, augmenting employee engagement, and refining performance management. This research seeks to establish a systematic framework for HR professionals by identifying, categorizing, and analyzing AI solutions according to their functions and pricing structures. The research examines three essential HR functions—recruitment, employee engagement, and performance management—and categorizes AI products into Free and Paid classifications. A thorough methodology was utilized, incorporating secondary data acquisition from credible industry papers, scholarly literature, and digital sites. The results provide a classified inventory of AI technologies, accompanied by comprehensive descriptions of their uses in particular HR activities. The paper addresses significant difficulties in AI adoption, such as financial constraints, the necessity for technical competence, and ethical issues related to data protection and algorithmic bias. The research finishes by highlighting the revolutionary potential of AI in HRM and providing actionable tips for HR professionals and educators to effectively integrate these tools. This paper offers a significant contribution to the developing domain of AI-driven human resource management, emphasizing the necessity for ongoing research into cost-efficient solutions and ethical governance structures.

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Published

2025-04-02

How to Cite

Dr. V.Srividhya, Dr. Shivashankari.V.R, Dr. Hemanth Kumar. S, Dr. Vanitha.B, Dr. Lakshmi.V. (2025). "REVOLUTIONIZING HUMAN RESOURCE MANAGEMENT: A COMPREHENSIVE ANALYSIS OF AI TOOLS FOR RECRUITMENT, EMPLOYEE ENGAGEMENT, AND PERFORMANCE MANAGEMENT". South Eastern European Journal of Public Health, 4269–4277. https://doi.org/10.70135/seejph.vi.6189

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Articles