THE TRANSFORMATIVE INFLUENCE OF AI ON EMERGING MARKETING TRENDS IN THE TOURISM INDUSTRY: A QUALITATIVE EXPLORATION

Abstract

This study investigates the dramatic influence of artificial intelligence (AI) applications on the changing landscape of marketing trends in the tourist sector. The project will use a qualitative research technique to completely investigate the influence of AI in creating and reinventing tourist marketing tactics. Using a Critical Review technique, this study synthesizes and analyses previous qualitative studies to uncover the subtle consequences of AI-driven marketing breakthroughs in the tourist industry. Using a qualitative research approach, this study employs a Critical Review technique to painstakingly review and analyze current qualitative research on the convergence of AI and marketing patterns in the tourist sector. The study uses this technique to present a full synthesis of the qualitative findings, providing a greater understanding of the delicate interaction between artificial intelligence applications and the changing environment of tourism marketing. According to the report, AI applications have a significant and diverse impact on tourism marketing trends. The report distinguishes between several forms of AI, such as personalized engines for recommendations, statistical analysis, and automated content generation, and emphasizes their respective roles in redefining tourist marketing paradigms. The synthesis of qualitative observations offers light on AI technology's diverse influence, notably in terms of increasing consumer interaction, stimulating innovations in service delivery, and playing a role in the overall shift of the tourist marketing area. This study provides useful insights for academics, business developers, and marketing professionals looking to capitalize on the promise of AI in tourist marketing. However, it recognizes limitations and emphasizes the importance of continued research and flexibility as AI evolves. While the Critical Review approach provides a strong foundation for synthesizing qualitative research, significant gaps in the literature necessitate more qualitative research to capture new trends and shifting viewpoints on AI in the tourist industry's dynamic marketing landscape. The originality of this study adds to the current literature by using a qualitative technique, namely a Critical Review, to reveal the subtle yet revolutionary effects of artificial intelligence (AI) on marketing patterns in the tourist sector. The breadth of the qualitative study lays the groundwork for future research, promoting a deeper understanding and implementation of AI in the symbiotic interaction between technology and tourist marketing.