Ecommerce and Public Health: Managing the Digital Transformation of Healthcare Services

Abstract

The study investigates the impact of demographic factors, usage frequency, and professional roles on user satisfaction with digital health platforms. A sample of 300 participants, including healthcare professionals, platform operators, and patients, was analyzed to assess the role of age, gender, professional role, and frequency of platform use on satisfaction levels. The results show that the gender did not significantly influence satisfaction, suggesting that platforms may cater equally to both male and female users. Multivariate Analysis of Variance (MANOVA) revealed that professional role also significantly influenced perceptions of digital healthcare transformation and willingness to adopt new services, with platform operators displaying the most positive views. Patients, however, showed more reluctance to adopt new services, suggesting that additional trust-building measures are needed for wider adoption. The study concludes that digital health platforms must prioritize user experience across demographics, particularly focusing on older users and patients, to increase satisfaction and engagement. Collaborating with healthcare professionals in platform development and enhancing communication about the benefits of digital health services can drive greater adoption and satisfaction.