A STUDY ON CYBER SECURITY ISSUES AND AWARENESS INFLUENCE ON CUSTOMER SATISFACTION AND LOYALTY OF E-BANKING

Abstract

This study describes and finds out the Cyber Security Issues and Awareness Influence on Customer Satisfaction and Loyalty of E-banking. Here, Cyber Security Issues dimensions are Bank’s ATMs, Internet Banking, and Mobile Banking, and then Cyber Security Awareness dimensions are Malware, Social Engineering Attack, Identify Theft and Keyloggers, and Man-in-the-Middle. Furthermore, all dimensions value taken in to absolutely measured values. In the study to find the result through the SEM-Path Analysis, which is Cyber Security Issues and Awareness Influence on Customer Satisfaction and Loyalty of E-banking.