PROSPECTS AND CONSTRAINTS OF AGRICULTURAL FOOD PRODUCTS EXPORT FROM TAMILNADU

Abstract

India's agriculture sector is the backbone of its economy, employing millions and contributing significantly to its GDP. In recent years, there has been a growing emphasis on leveraging this sector's potential to produce processed food products for export. This shift from traditional agricultural practices to value-added processed goods holds immense promise for India's economic growth and global market presence. Retailers have a role in both the public's appetite for a company's products and the growth of its profitability. The skills required for this kind of marketing are different from those needed for conventional marketing, and the initial costs may be higher. By adopting the right marketing strategies and putting such concepts into practise, producers and enterprises may set up organic production and affect consumers' purchasing patterns. Due to the fast growing sector, marketing agro food in this day and age poses a variety of new and more challenging difficulties. If stakeholders, authorities, researchers, and organic farmers studied and were aware of the current marketing strategies and issues encountered by organic farmers, they would be better able to identify the system's weaknesses and properly fix them. It gives information on the sector's status, environment, and prospective future. The study examines the patterns in the marketing of organic food products and identifies the problems that need more research, correction, and improvement. The analysis also identifies the areas that need additional attention.