CONSUMERS BUYING BEHAVIOUR TOWARDS ONLINE FOOD DELIVERY SERVICES IN CHENNAI CITY

Abstract

The expansion of India's industry and employment prospects has resulted in increased discretionary spending, urbanisation, and alterations in lifestyle. The involvement of women is increasing in all sectors. They prefer prefabricated meals over conventional cooking techniques. With the evolution of the internet and digital landscape, online food services provide simple access to cooked meals, with doorstep delivery, several payment methods, discounts, and cash back incentives. This tendency is anticipated to persist. The research examines the impact of online meal ordering on consumers' eating behaviours. The survey examines customer satisfaction with online meal ordering.