ANALYSING COMPONENTS OF ORGANISATION COMMITMENT TO AUGMENT STRATEGIC COMPETITIVE ADVANTAGE –A COMPARATIVE STUDY IN THE BANKING SECTOR

Abstract

The success of an organisation is measured based on productivity of both equipments and human resources. The organisation takes concerted efforts in identifying the right candidate, and onboard them at the right time to ensure organisational effectiveness. In service organisations like banks,workforce stability and commitment are of prime importance. To have a better business and work continuity such organisation strives to have the employees for a longer haul.The objective of this study is to understand the Organisational commitment through four different types namely Affective, Continuance, Normative and Professional commitment/A quantitative study using purposive sampling among 410 Chennai bankers was conducted to know the commitment types and levels in each category. Demographic and Cluster analysis helps in grouping employees into various levels based on commitment. A comparative study of the top predictors of commitment among Public and Private sector banks helps the human resource policy makers to strategise and redraft the HR policy to ensure better retention.