Customer Buying behavior: A study with respect to Baby Care Industry

Abstract

The aim of the study is to a analyse the perception of the consumer with respect to the baby care industry. The study of consumer perception is assumed to be based on multiple traits of consumer and of product and these can be led by multiple reasons, whereas the buying behaviour is assumed to be the pattern which also take care about the products alternatives, income, and others. The main objective of the study analyse how the significant change in income of a customer can impact the preferences and buying behaviour of the consumer. The finding of the study may help the marketers and businesses to effectively develop the strategies by understanding the consumer and driving the sales of the products.