Social Media Use in Healthcare by Indian Patients and Healthcare Providers: Reasons and Obstacles

Abstract

The aim of this study was to investigate the reasons and obstacles that patients and healthcare professionals face when using social media in the healthcare industry. It was discovered that users of Facebook (62.9%), Twitter (49.4%), and YouTube (13.4%) were patients and healthcare professionals. Facebook is becoming a household social networking site, which is why patients used it more frequently (89%) than other people. Because LinkedIn is becoming into a larger network of peers, it was preferred by healthcare professionals (95%) above other platforms. The findings indicated a significant difference in the reasons why patients and medical professionals utilize social media.