HUMAN RESOURCE APPROACH TO THE MANAGEMENT OF TALENT FOR GENERATION Z: A CASE ANALYSIS OF IT ENTERPRISES

Abstract

This research investigation examines the relevance of talent management for Generation Z employees in entities, particularly within the context of IT firms. As Generation Z becomes a prominent portion of the workforce, HR Managers must establish methods to effectively recruit, engage, develop, and retain these people. The study examined Generation Z employees' perceptions on talent management and mental well-being. The research findings revealed that talent management practices impacts on employee commitment. Gen Z brings fresh perspectives, innovative thinking and unique workplace expectations, so attracting and retaining high-quality Gen Z employees is vital to any organization’s longevity. By embracing strategies that prioritize open communication, promoting diversity, offering flexibility, and emphasizing opportunities for growth and purpose-driven work, companies can position themselves as attractive employers for Gen Z.