Directions of Communication Practitioners towards the Concept of Social Responsibility in Medical Pages of Middle East Newspapers “Egypt Is Utilized as a Case Study Within the Context of This Research”

Abstract

his study aims to examine the state of medical pages in Egyptian newspapers, focusing on the characteristics of communication practitioners, the adoption of modern journalistic techniques, and the role of editors in shaping these pages. It further investigates the audience’s needs and how well the content of these pages meets those needs. The research covers the period from 2015 to 2017, analyzing the content and handling trends of medical topics, and evaluating ethical digital media practices in Egypt and the Arab world, with a theoretical framework based on social responsibility in journalism. The study employed a survey distributed to communication practitioners specializing in medical writing, gathering data on their qualifications, challenges, and perspectives on the nature of medical journalism. The findings highlighted financial constraints as a key obstacle in producing high-quality content. The study concludes with recommendations for future research to address these issues.