INNOVATIVE HUMAN RESOURCE MANAGEMENT AND MARKETING POLICIES FOR EXPANDING HEALTHCARE REACH IN RURAL AREAS

Abstract

Access to quality healthcare in rural areas remains a significant global challenge, requiring innovative approaches in both human resource management (HRM) and marketing strategies. This paper explores how innovative HRM practices, such as telemedicine workforce training, decentralized healthcare staffing, and performance-based incentives, can enhance healthcare delivery in underserved regions. Additionally, marketing policies, including community-based engagement, digital outreach, and social entrepreneurship models, are examined to increase healthcare awareness and utilization. By integrating strategic HRM and targeted marketing efforts, healthcare organizations can bridge the rural-urban healthcare divide, improve patient outcomes, and ensure long-term sustainability.