ONLINE BANKING BEHAVIOUR OF MILLENNIAL CUSTOMERS DURING COVID PANDEMIC IN KOLAR DISTRICT

Abstract

Most traditional banks now provide digital services, and the government encourages cashless transactions in everyday life, particularly during COVID-19 pandemics when people are more inclined to avoid face-to-face interactions. Establishing businesses that only take digital payments is growing in popularity. bank that operates entirely online, with no distinct physical branches and all banking operations conducted via mobile apps. Fully virtualised processes change how customers interact with the service, which in turn changes how they spend and consume. Simply put, the major finding is that lengthier lockout times can be associated with a higher probability of continuing to use e-banking. We provide important insights to financial services providers by identifying the key factors that influence changing banking and financial behaviour, including female gender, age, living in a metropolitan area, and employment security status.