A Study on Consumers Attitude towards Purchase Decision of Organic Food Products with reference to Bengaluru City

Abstract

Consumption of organic foods has increased as people’s concern for their health has grown in recent years. The marketing of organic foods is advancing at a breakneck pace. The changes are significant, particularly among those who are financially secure and those who are concerned about their health. The organic food sector has made major contributions to the development of the Indian economy's gross national product (GNP). The consumer intentions are now most strongly influenced by customer attitudes to purchase organic food. This study examined how various elements, including awareness , health and consumer attitudes worries about food safety, price, and perceived value towards organic food. as well as how perceptions of value, price, and attitude affect customer behavior intents to buy organic food in the Bengaluru city. To gather information, structured questionnaires were used. According to the study’s findings, consumers’ impressions of organic food are negatively impacted by its high price in the Bengaluru city.