Evaluating Consumer Knowledge Perception and Environmental Risks Perception about Genetically Modified Food in Chennai City

Abstract

Genetically Modified foods gaining more popularity among public in recent scenario, it has both advantages as well as disadvantages in it, but the need of this is huge for today’s world. The present study concentrates on evaluating consumer knowledge perception and environmental risks perception about genetically modified food. This study has 516 respondents was selected through simple random sampling technique by using structured questionnaire in Chennai city. The study adopted some statistical tool to bring out the association between awareness levels of consumers with knowledge perception and environmental risks perception. The findings of the study depicts that consumers have intermediate knowledge about GM foods and the level of understanding is also considered low, and have concerns over environmental risks. The study highlights the need for effective labeling, education, and regulatory measures to enhance consumer trust and informed decision-making regarding GM foods.