Women Entrepreneurs Harmonizing Work-Life Integration in The Digital Era - A Study of Finding Equilibrium

Abstract

Women entrepreneurs in the digital era face the challenge of harmonizing work-life integration while leveraging technology for business advancement. This study investigates how women achieve equilibrium in this dynamic landscape. Through a sample of 110 respondents, percentage analysis, ANOVA, chi-squares, correlation, and ranking methods were employed. Results reveal significant correlations between work-life balance strategies and business growth. Findings suggest the importance of flexible work arrangements and technology adoption for women entrepreneurs. Recommendations include fostering supportive work environments and providing digital literacy training. Literature reviews from 2017 to 2024 underscore the evolving landscape of women entrepreneurship. This study contributes to understanding the nuanced challenges and opportunities faced by women entrepreneurs in the digital age.