FACTORS INFLUENCING GOLD INVESTMENT ATTITUDE AMONG WOMEN INVESTORS: A Study With Reference to Cuddalore District of Tamilnadu

Abstract

Several family, knowledge and awareness and social factors contribute investment attitudes toward gold in India. Gold is seen as a store of value, a hedge against economic uncertainties, and an essential component of cultural traditions, particularly for weddings and festivals. In this scenario, the present study aimed to understand the major factors which contribute investment attitude among women investors on gold. A sample size of 571 women investors were selected from Cuddalore district of Tamilnadu for the study by using non-probability convenience sampling technique. Descriptive Statistics and Regression analysis were applied. The study findings state that the knowledge and awareness, and Family factors contribute significantly on investment attitude among women to invest on gold. Managerial implications are given in this paper.