Social Media On E-Commerce On Online Consumer Behavior

Abstract

Introduction: Over the last decade, media has undergone a significant transition, customers are gradually accessing social networking sites to hunt for information about different goods and services, instead of depending on conventional channels such as television, radio, and magazines etc. Every seventh person in the globe currently holds a Facebook page and almost four in five Internet users are affiliated with at least one social networking site.

Aim of the study: The Main Aim of The Study Is to social media On E-Commerce on Online Consumer Behavior

Material and method: All Indian customers who couldn't be counted were included in this study's population. Purposive random sampling was used in this investigation, and a total of 100 participants were included in the sample. Purposive sampling is a sampling approach in which the researcher chooses a sample based on a set of predetermined criteria.

Conclusion: In this study, it can be stated that this research model enhances the notion of customer behaviour in marketing, particularly via online media. The findings of this research show that consumers' behaviour in social media, particularly online media, has unique features.