A Comparative Study of UPI Awareness, Usage, and Satisfaction Levels Among Gen X, Millennials, and Gen Z Consumers in Junagadh and Rajkot Districts

Authors

  • Nilesh Khanderiya, Dr. Jay Talati, Khushboo Vasani

DOI:

https://doi.org/10.70135/seejph.vi.6717

Abstract

UPI is a powerful tool that integrates multiple bank accounts in one app allowing users to avail diverse banking features.It allows users to make instant payments within seconds just with the help of QR code / UPI ID / contact number etc. Though mostly used for payments, UPI allows users to request and receive money, get a loan, che ck bank balance, check CIBIL score etc.

UPI came into existence in 2016. NPCI conducted a pilot launch with 21 banks on 11th April,2016.Thereafter banks started uploading their UPI enabled apps on Play store from August 2016 onwards. Eversince then there has been an increase in the number of banks live with UPI.Data retrived from the statistics available from NPCI website reveals a consistent growth in the number of banks which can be represented graphically as follows :

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Published

2025-01-04

How to Cite

Nilesh Khanderiya, Dr. Jay Talati, Khushboo Vasani. (2025). A Comparative Study of UPI Awareness, Usage, and Satisfaction Levels Among Gen X, Millennials, and Gen Z Consumers in Junagadh and Rajkot Districts. South Eastern European Journal of Public Health, 4399–4410. https://doi.org/10.70135/seejph.vi.6717

Issue

Volume XXVI 2025

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.