INFLUENCE OF DIGITALIZATION ON EMPLOYEE PERFORMANCE IN AUTOMOBILE INDUSTRY

Abstract

Digitalization is an important aspect of the visionary development of companies in general environment. Digitalization enables organizations to provide better services to customers while providing new opportunities for value creation. The research attempts to identify the influence of digitalization on employee performance in automobile industry. The data has been collected from 132 employees of automobile industry in Chennai. Hence, it is concluded that analysis found that the digitalization (Digital HRM and digital workplace) significantly influences employee performance and employee performance among the employees in automobile industry. The analysis revealed that the employee retention significantly influences employee performance among the employees in automobile industry. Automobile industry management should provide necessary management support to promote digitalization, employee development and recognition and rewards to foster employee retention with the organization.