THE ROLE OF EMPLOYER BRANDING ON EMPLOYEE ATTRACTION IN AUTOMOBILE INDUSTRY

Abstract

The research attempts to identify the role of employer branding on employee attraction in automobile industry. The data has been collected from 125 employees of automobile industry in Chennai. Hence, it is concluded that the employer branding significantly influences employee attraction in automobile industry at Chennai. It is identified that the employer branding significantly influences employee engagement in automobile industry at Chennai. The analysis found that the employee attraction significantly influences employee engagement in automobile industry at Chennai. Management should try to inform employees about the company's worth as an efficient and resourceful employer. Good work environments make employees feel secure in their jobs, which in turn attracts employees and increases employee engagement.